Bring your ideal customer to life by giving them a name and a face. Choose a name that reflects their industry or role to make them easier to remember, like "Marketing Mike" or "Tech Tina.

Collecting demographic data on your target audience creates a clearer, more detailed customer profile. Factors like age and education help tailor marketing messages for maximum impact.

Deep dive into your buyer persona’s business. What is their business? (What is their product, and how does it work?) Understanding their industry, company size, and daily responsibilities will help you craft more effective landing page forms.

Collecting demographic data on your target audience creates a clearer, more detailed customer profile. Factors like age and education help tailor marketing messages for maximum impact.

Identify how your customers approach purchasing decisions. Analyze patterns in how they purchase. Do they prefer online shopping or physical stores? Pinpoint what motivates their purchase decisions and most importantly, understand what holds them back from purchasing.